First-Timer's Guide to São PauloFrom stunning architecture to world-class museums and, of course, exceptional food, São Paulo, Brazil has something for everyone. Enjoy urban landscapes framed by lush greenery and soft light. This guide will help you explore the city's top recommendations!AuthorsSteller
DestinationsSão PauloItinerary

Things to Do & See

Sao Paulo: Downtown-Center History Walking Tour - in English
Let a knowledgeable guide take you on a tour of São Paulo’s iconic landmarks, such as the Centro Cultural Banco do Brasil and the Catedral da Sé de São Paulo. As you explore these historic sites, feel free to ask questions and immerse yourself in the rich and diverse history of this vibrant city.
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Museum of Art of São Paulo Assis Chateaubriand
The Museum of Art São Paulo (MASP), designed by architect Lina Bo Bardi, is one of the most iconic cultural landmarks in Brazil. Situated on Avenida Paulista, the museum is renowned for its striking modernist architecture, with the building elevated by glass and concrete pillars. MASP’s vast collection includes European masterpieces, Brazilian art, and contemporary works. Its innovative exhibitions and vibrant cultural programs make it a must-visit for art lovers.
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Instituto Moreira Salles - IMS Paulista
Come explore art exhibitions, cinema showings, and a photography library at the Instituto Moreira Salles (IMS) Paulista in São Paulo. Housed in a beautifully restored modernist building, the institute showcases a wide range of visual arts, with a focus on photography, cinema, and contemporary culture. There's also a restaurant and café on site!
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Teatro Oficina
This venue, known for its avant-garde productions, was designed by architect Lina Bo Bardi and blends innovative design with bold performances that often push the boundaries of traditional theater.
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SESC Pompéia
Soak up the sun at SESC, a vibrant non-profit organization offering a wide variety of cultural, leisure, and educational activities, many of which are free. With locations across São Paulo, SESC is a fantastic spot for locals and visitors alike to enjoy art exhibits, fitness programs, live performances, and more. Be sure to check the schedule before your visit.
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Via Elevado Presidente João Goulart
Commonly known as Minhocão, this is an iconic elevated walkway in São Paulo, stretching over several city blocks. Originally built in the 1970s, it connects key neighborhoods while offering dramatic views of the urban landscape. Though once a busy thoroughfare, parts of the highway have been closed to traffic, transforming into a public space for pedestrians, cyclists, and urban activities, offering a unique perspective on the city.
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Óscar Freire
A shopping lover's dream! This trendy area is packed with everything from cool souvenir shops to high-end boutiques. You’ll also find unique art installations scattered around, plus plenty of cozy cafés. It's the perfect spot to shop, explore, and soak up the vibe of São Paulo.
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Where to Eat & Drink

Butantã
A quick and easy spot to try the famous, Brazilian pão de queijos which are a typical Brazilian snack made with cheese and tapioca flour.
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FITÓ Pinheiros
The perfect spot for craft cocktails and delicious dishes in a great atmosphere. Elegant yet lively, his place has it all—seamlessly transitioning from a great meal to a fun night out.
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Empório Frutaria Oscar Freire: Comida Saudável em São Paulo SP
A quick, healthy brunch spot right on the main drag of downtown known for its smoothies, açai bowls, and light salads, it’s the perfect place for those looking to enjoy nutritious meals and a cozy, welcoming vibe.
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Skye
Head to this upscale rooftop overlooking all of São Paulo for drinks and a bite! Sunset is by far the best time to be up here
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Takkø Café - Vila Buarque
Start your day at Takko Café Villa Buarque, where you can enjoy freshly baked breads, pastries, and of course, delicious pão de queijo. It's the perfect spot to grab a tasty breakfast or snack.
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Lobozó Restaurante
With two chef's dedicated to Brazilian cuisine and local flavors, this is the perfect stop to try scrumptious food. The Pastéis de Angú (fried dumplings filled with black beans) are a standout.
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Beverino Vinhos Naturais
Indulge in tasty seasonal bites paired perfectly with local wines in this cozy, laid-back setting. The menu changes with the season, but the Milanesa (breaded and fried meat) is always a crowd favorite—crispy, juicy, and absolutely mouthwatering!
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Casa de Francisca
For live music and dancing, this is the spot! Bands come to play popular, new Brazilian styles in this traditional townhouse-turned-event venue.
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Santana Bar
This bar offers a variety of refreshing cocktails and tasty bites. Whether you're stopping by for a casual hangout or a fun night out, it’s a chill place to unwind.
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Gastronomic Tour São Paulo – Culture & History Through The Art Of Food – Private
Devour delicious bites as a local guides you through the best food spots in all of São Paulo! From street food favorites to hidden gems, you'll taste the city’s most iconic dishes and learn about the rich culinary traditions that shape the local food scene.
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Where to Stay

Rosewood São Paulo
A hotel that feels more like a museum, this spot is renowned for its design, as well as its incredible range of amenities, from onsite restaurants to two pools and more! A stay here is true luxury!
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Hotel Unique
An upscale, artistic-style hotel that was inspired by the design of a ship. Catering to both business and leisure travelers with its plush beds and amazing onsite ammenities such as a delicious restaurant and rooftop bar!
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Tivoli Mofarrej São Paulo Hotel
Just a block away from São Paulo's busiest avenue, this hotel is both elegant and upscale, featuring huge windows, a sparkling lobby, and its famous restaurant, Seen, which offers 360° views of downtown.
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