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Caption: Peroni Leggera #PeroniLeggera
Caption: Peroni Leggera was a mid-strength beer with a light following. They lacked the awareness to cut through the cluttered market and make it into consumers' hands.
Moreover, it faced negative presumptions about the taste.
We sought to change both these things.
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<-- image by @ssimpsondesign
Image by @daniel_clarke -->
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Caption: We recruited 550 beer lovers across Sydney and Melbourne to try Peroni Leggera for themselves.
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Image by @stinky_bums
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Caption: They were simply asked to incorporate Peroni Leggera into their everyday lives.
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Image by @ceejayare
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Caption: ... and share it with their friends.
@lilworthington
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Caption: And the results spoke for themselves.
@tobyheslop
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Caption: Throughout the course of the trial over 6,000 people tried a bottle of Peroni Leggera.
@wanderlustworksart
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Caption: @stinky_bums
"It's finally beer o'clock! 🍻🍺 #peronileggera"
@apocketfullofsweetness
"Be there soon! 😄😄😄"
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Caption: They uploaded 387 instagram photos with a total reach of 73,530 people.
@janomie34
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Caption: And the Amplified Review on Facebook, reached an additional 980,000 people in addition to those on the project.
@jhunettelopez
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Caption: But perhaps best of all, 84% of people plan on continuing to buy Peroni Leggera...
...and 56% of people on the trial know a friend who has subsequently gone on to purchase.
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Caption: The NPS rating increased by 8 points...
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Caption: ... And they made it look so good that even the dogs started eyeing off Peroni Leggera.
@jsku
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Caption: ⭐️⭐️⭐️⭐️
Overall Peroni Leggera was given a rating of 4 stars and left everyone thirsty for more.
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<-- @leroy_longbody
@alisterrobbie -->
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