Picture
Caption: San Francisco
June 7, 2015 Developing Apps for Kids Conference
Picture
Caption: This visual story is about Developing Apps For Kids conference that I attended recently in San Francisco. Speakers included executives from Toca Boca, Disney, Nickelodeon, Google, Ocean House Media, Cupcake Digital, StoryToys, AppAnnie, Originator, PBS Kids, Reading Rainbow, Tiny Bop and Goldie Blox
Picture
Caption: AppAnnie shared valuable data about kids apps. USA rev. dominates other countries also revenues for apps - ages 5 & below are bigger than other 2 age grps combined!
Picture
Caption: AppAnnie data suggests that Educational category dominates within Kids apps with -50% revenues.
Picture
Picture
Caption: Market Insights
@StoryToys revenues 35% U.S. And EU each
Ocean House Media revenues 75% iOS 10% google + Amazon
@OceanhouseMedia thinks @appannie 's $200M 2015 kids market size might be high!
@appannie says iOS : Google play 8:1 revenue ratio
Caption: Acquisitions @_foxandsheep acquired by @Habbo toys for double digits millions w/ 22% still owned by founders
@Fingerprintplay has acquired 2 co's @scribblepress + @cognitivekid
@launchpadtoys was acquired for their apps not for team or revenue
Caption: Localizations @shaziamm localized apps generated 6x downloads on @GooglePlay
@tinybop 70% rev non-US, localizes apps (over several countries) together generates meaningful revenues but it needs to be cheaply i.e. Finding teachers as translators on Craigslist
Even just localising the decimal points in app prices (e.g .99 in US to .00 in Japan) = a 2x bump in sales says @Google
Caption: Insight Apps that deliver magic have a combination of popular play patterns like MineCraft - Lego + Gaming
Lyle Inderkoffler
VP, Digital Media, Disney
Caption: Diversity in Children's Apps Panel Refer to this excellent post by Guardian tech columnist Stuart Dredge: http://www.theguardian.
com/technology/2015/jun/08/diversity-childrens-apps-gender-depictions
Picture
Caption: follow me on Twitter @chiefYAPPER
Founder @ http://kitereaders.com
#kids #apps #conference #apple #google #ipad