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Paia

Welcome to Paia, a hidden gem on the north shore of Maui! This lively town is a surfer's paradise, with epic waves and chill vibes. Stroll through the colorful streets lined with boutique shops, funky art galleries, and farm-to-table eateries. Don't miss the famous Mana Foods for delicious organic treats. Paradise is found in Paia!

From the Community

Featured Trip Itineraries

An Adventure-Packed 5-Day Maui Itinerary

Recommendations

Outdoor4.8/5

Ho'okipa Beach Park

Ho'okipa Beach Park, located at 179 Hana Hwy, Paia, HI 96779, USA, is a tropical paradise that deserves a spot on every traveler's itinerary. With its stunning shoreline, crystal-clear waters, and world-class windsurfing and surfing conditions, this beach park is an adventure seeker's dream come true. Don't forget to grab your sunscreen and join the fun at Ho'okipa Beach Park!

Outdoor4.7/5

Baldwin Beach Park

Get ready to soak up the sun at Baldwin Beach Park in Paia, HI! With its sparkling blue waters, golden sands, and picture-perfect views of the West Maui Mountains, this spot is a must-visit for beach lovers. Don't forget your snorkel gear for some underwater adventures or simply relax on the shore and enjoy the tropical paradise vibes.

Outdoor4.6/5

Paia Bay

Known for its stunning turquoise waters and golden sands, Paia Bay offers a perfect blend of relaxation and adventure, making it a must-visit destination for beach lovers and water sports enthusiasts alike.

Attraction4.8/5

Maui Cyclery

Get in gear at Maui Cyclery! Located on the iconic Hana Highway in Paia, this bike shop is a must-visit for outdoor enthusiasts. Rent a bike and cruise along picturesque coastal roads or join a guided tour to explore Maui's stunning landscapes. Don't miss out on the chance to pedal your way through paradise!

Eat$$$4.3/5

Vana Paia

Located in the charming town of Paia, Vana Paia is a must-visit spot for foodies and beach lovers. Indulge in tasty Hawaiian dishes like poke bowls and fresh fruit smoothies. With a laid-back atmosphere and friendly staff, this spot is perfect for a casual meal after a day of surfing or exploring the nearby beaches.

Eat$$$4.7/5

Tobi's Poke & Shave Ice

Tobi's Poke & Shave Ice is a hidden gem along the Hana Highway in Paia, Hawaii. Indulge in fresh poke bowls bursting with flavor, then cool off with a refreshing shave ice. This local favorite is the perfect spot to fuel up before hitting the beach or exploring the beautiful island of Maui.

Eat$$$4.6/5

Paia Fish Market Restaurant

Paia Fish Market Restaurant in Paia, HI is a gem for seafood lovers! Located at 100 Hana Hwy, this vibrant eatery offers a delightful culinary adventure. Get ready to treat your taste buds to fresh catches, from crispy fish tacos to mouthwatering grilled mahi-mahi. The vibrant ambiance and friendly staff add to the fun dining experience. Don't miss this seafood haven on your Hawaiian escapade!

Eat$$$$$4.8/5

Mama's Fish House

Nestled on the enchanting shores of Paia, Mama's Fish House is a foodie's paradise! With a vibrant atmosphere and friendly staff, this tropical gem serves up the freshest seafood daily. Savor the mouthwatering catch of the day while gazing at the stunning beach. Don't forget to snap a selfie with the picturesque palm trees framing the iconic bamboo interior!

Eat$$$4.4/5

Belle Surf Cafe & Lounge

Located in the charming town of Paia, Belle Surf Cafe & Lounge is the ultimate surfer's paradise! Fuel up with delicious smoothie bowls and locally-roasted coffee before hitting the waves. This laid-back spot on Hana Highway offers a cozy atmosphere and stunning ocean views. Don't miss the opportunity to catch some good vibes at this beachside gem!

Eat$$$4.7/5

Flatbread Company

Looking to satisfy your taste buds in Paia, Hawaii? Look no further than Flatbread Company! Located at 89 Hana Hwy, this funky eatery serves up delicious, wood-fired flatbread pizzas made with locally sourced ingredients. With a lively atmosphere and a beautiful ocean view, it's the perfect spot for a fun and flavorful dining experience. Don't miss out on this tasty slice of paradise!

Eat$$$4.5/5

Café Des Amis

Located in the charming town of Paia, Café Des Amis is a must-visit spot for food enthusiasts. This vibrant eatery offers a unique fusion of Mediterranean and Hawaiian flavors, serving mouthwatering crepes and savory dishes. With a lively atmosphere and friendly staff, it's the perfect place to fuel up before a beach adventure or refuel after a day of exploring. Don't forget to try their famous sweet potato fries!

Cafe$$$4.4/5

Paia Bay Coffee & Bar

Looking for a java fix on the enchanting shores of Paia? Look no further than Paia Bay Coffee Bar! This quirky hotspot serves up deliciously bold brews, fin-tastic smoothies, and scrumptious pastries to keep you fueled for your island adventures. With its beachy vibes and friendly staff, this caffeine haven is the perfect spot to relax and recharge. Don't miss it at 120 Hana Hwy, Paia, HI 96779, USA!

Eat$$$4.3/5

Milagros Food Co.

Are you craving a taste of paradise? Look no further than Milagros Food Co., nestled in the heart of Paia, Hawaii. This vibrant eatery serves up a delectable fusion of local and Mexican flavors. From mouthwatering fish tacos to refreshing pineapple margaritas, Milagros is the ultimate spot to refuel after catching a wave or exploring the beautiful Baldwin Avenue. Mahalo!

Cafe$$$4.5/5

Cafe Mambo

Get ready for a taste bud fiesta at Cafe Mambo in Paia, HI! This vibrant hotspot on Baldwin Ave serves up mouthwatering dishes and exotic cocktails that'll transport you to paradise. With its beachy vibes and delicious menu, it's the perfect place to refuel after hitting the waves or exploring the town. Don't miss this tropical gem!

Stays

Stay4.25/5

Courtyard by Marriott Maui Kahului Airport

Welcome to Courtyard by Marriott Maui Kahului Airport! Located just steps from the airport, our vibrant hotel provides convenience and comfort for weary travelers. Unwind in stylish rooms, take a dip in our sparkling pool, or explore the nearby stunning beaches. With our friendly staff, delicious dining options, and easy access to all that Maui has to offer, get ready for a vacation like no other!

Stay4.2/5

Paia Inn Hotel

Located on the vibrant Hana Highway in Paia, Paia Inn is your ultimate beachside escape in paradise! Wake up to the soothing sounds of crashing waves before exploring the quaint town's vibrant art scene and devouring delectable farm-to-table cuisine. With chic and comfortable rooms, this charming inn offers the perfect blend of relaxation and adventure. Book your aloha-filled stay today!

Stay3.95/5

Maui Seaside Hotel

Welcome to the vibrant Maui Seaside Hotel! Located just steps away from the breathtaking Kahului Beach, our hotel offers a perfect blend of relaxation and adventure. Dive into the sparkling pool, indulge in delicious local cuisine at our onsite restaurant, and unwind in our cozy rooms with stunning ocean views. With its prime location and lively atmosphere, this tropical haven is your gateway to an unforgettable Hawaiian getaway!

Stay4.7/5

Aloha Surf Hostel

Nestled in the charming town of Paia, Aloha Surf Hostel offers a vibrant, community-driven atmosphere for surfers and beach lovers, making it the perfect base for exploring Maui’s stunning North Shore beaches and local culture.

Things To Do
Provided by

5/5

9 h 30 mins

Private Road to Hana Tour

We take you places the large tour companies don't for an unforgettable experience driving around Haleakala Volcano through the rainforest of East Maui with a private guide. As a result, there are numerous places not listed in our itinerary, making your private tour flexible with additional suggestions along the way, while being educated about Hawaiian history, flora, fauna and Volcanology. Discover numerous waterfalls for picture taking and swimming! Stunning coastline views; explore black sand beaches, red sand coasts, local beaches, bamboo forests, lava tubes, backside of Haleakala Volcano (Hana Loop Tour only) for a completely different experience with panoramic views, wildlife and more! Enjoy excellent local foods, farm to table experiences, tasty Hawaiian snack stands with a variety of local flavors. Please enquire about Waianapanapa State Park's advanced reservations, if interested

$575.00

5/5

Maui Road to Hana VIP Private Tour in Convertible Bronco or Jeep

Book a private, custom Maui adventure of a lifetime. Our most popular experience is the Reverse Road to Hana Loop—a breathtaking full-circle journey that begins on Maui’s rugged backside and winds through Hana and beyond. Unlike the classic route that travels to Hana and back, the reverse road takes you the other way around, revealing lesser-seen landscapes, stunning coastal views, and authentic local experiences (when road conditions allow). Every tour is fully customizable to match your pace and passions. Our guides study with Hawaiian cultural practitioners and operate pono—doing what is right. They share moʻolelo (stories), history, and ‘ike (knowledge) about Hawaiian culture along the way. Guests love discovering hidden waterfalls, red and black sand beaches, and savoring fresh huli huli chicken from local stands. JourneyJill Tours is proudly woman-owned, fully licensed, and insured. Search for the JourneyJill Maui Visitors Guide for local favs and contact for larger groups.

$800.00

5/5

Private Road to Hana Maui Open-Air Jeep Tour

Embark on an unforgettable journey along the iconic Road to Hana in our open-air Jeeps, where adventure meets luxury! Experience the breathtaking beauty of Maui's lush landscapes, cascading waterfalls, and stunning coastal views as you traverse this famous highway. Our expert guides will share fascinating insights and stories about the island's rich culture and history, making each stop a memorable one. Enjoy the thrill of exploring hidden gems and picturesque vistas, with plenty of opportunities to capture stunning photos. Indulge your senses as we take you to local eateries, where you can savor authentic Hawaiian flavors and delicacies. With comfortable seating and a personalized touch, our luxurious tour ensures you travel in style and comfort. Don’t miss out on this unique experience—book your adventure today and discover the magic of the Road to Hana like never before!

$1,399.00

5/5

VIP Private Full-Day Road to Hana Tour

Whether you seek cascading waterfalls, volcanic summits above the clouds, or unique local gems, your personal guide curates the perfect island experience-at your pace, in style. Travel in a premium, air-conditioned vehicle with panoramic views. Enjoy chilled beverages, locally sourced snacks, and the flexibility to customize your route, linger longer, or stop for impromptu photographs, ensuring a seamless, elevated experience from pickup to drop-off.

$400.00

5/5

Private Road to Hana Rainforest & Waterfall Experience from Maui

Experience the road to Hana in ultimate comfort in a private luxury SUV for groups of up to 5 or a transit van for groups of up to 12. We offer recommended stop but the tour is completely customizable. Yo0u decide on what stops to take and how long to stay at each stop. Behind every curve, a new wonder awaits—lush rainforests, stunning waterfalls, narrow one-lane bridges, and the vibrant traditions of Hana’s elders. With this tour, you control the journey. Choose your stops, adjust the order, and decide how long to stay at each location. Your private guide and Hana Highway expert will handle the driving, sharing captivating stories of Hawaiian history, legends, and culture along the way. Whether you want to linger at a scenic spot or explore hidden gems, this is your adventure to shape. Aloha Sunshine Tours offers an unforgettable journey through the heart of Maui tailored to you.

$1,199.99

5/5

24 h

Haleakala Volcano Slingshot Tour from Lahaina

Experience the thrill of driving a Polaris Slingshot as you traverse the winding roads to the top of the magnificent 10,000 foot Haleakala Volcano. Soak in the beauty of the panoramic views stretching as far as the eye can see, encompassing the stunning landscapes of Maui and its neighboring Hawaiian Islands. But this tour isn't just about the volcano. Along the way, you'll explore the picturesque 'Upcountry' region of Maui, filled with hidden treasures and delightful surprises. Cruise through the charming towns of Kula and Makawao, known for their rich cultural heritage and vibrant local art scene. Indulge your taste buds at farmers markets, savoring fresh local produce and authentic Hawaiian flavors. And don't forget to stop by the renowned Maui Pineapple Winery to sample their exquisite pineapple wines. The Slingshot itself is a joy to drive, combining fun and ease with powerful performance settings that will make the long sweeping corners of the volcano an exhilarating blast.

$576.96

5/5

Stellar HI Tours- 15 person van-your own private tour to Hana!

Yes, your own private group tour in 15 person van. No other groups will be added. Tour includes reservation and entry fee to famous black sand beach state park Your Adventure, Your Way! Embark on an unforgettable journey through Hana with your own private guided tour. Travel in comfort aboard our spacious, high-roof, 15-passenger van as you explore breathtaking landscapes, lush rainforests, and hidden gems along the way. We specialize in creating unique experiences tailored for adventure seekers, nature lovers, and families. Our mission is to provide exceptional tours that showcase the stunning beauty of Hana—at the best value on Maui! Let’s make your tour truly memorable! As owner operater. I, Trevor will do my best to show best tour possible!

$1,599.00

5/5

VIP Private Full-Day Road to Hana Tour from Lahaina-Kapalua

$400.00

5/5

PRIVATE Road to Hana Tour

We offer PRIVATE tours of the Road to Hana customized to our guests interests and activity levels. This tour will only be your group! Our tour guides double as personal photographers to capture your group enjoying the day. They are also filled with in depth knowledge of the area, history, culture, plants, and everything else!

$489.00

5/5

24 h

The Ultimate Road to Hana Slingshot Adventure from Kihei Maui

Experience Maui's legendary Road to Hana like never before—in an exhilarating Polaris Slingshot from Aloha Motorsports! Forget cramped buses; embrace open-air freedom, tropical breezes, and unobstructed epic views. This is your adventure, tour at your own pace! Stop whenever you want at breathtaking waterfalls, secluded beaches, lush overlooks, or charming local stands offering delicious treats. The adaptive driving modes allows for a comfortable cruise, or an exhilarating ride. Effortlessly navigate to hidden gems using the built-in GPS. Enjoy waterproof seats for spontaneous waterfall swims, a premium Bluetooth stereo for your perfect road trip playlist, and ample secure storage. With top-tier safety and Adventure Assure coverage, your adventure is worry-free. Experience unforgettable thrills around 600+ exciting curves, taking in Maui's beauty at your own pace. Book your Slingshot today—memories of paradise that last a lifetime and the ultimate island adventure await!

$541.00

5/5

1 h 30 mins

Epoxy Resin Art and Craft Coaster Set Experience

You will create a set of 4 stunning coasters using resin, dried flowers, leaves, stones, and gold leaf in this unique and creative class. These coasters, crafted with food-safe resin, will not only protect your surfaces but also bring a touch of nature and elegance to your home decor. The combination of natural elements and metallic accents will add a magical and artistic flair to your living space. These handmade coasters are not only functional but also make for a thoughtful and personalized gift for friends and family. Join us in this workshop to learn the techniques and skills needed to create your own beautiful and one-of-a-kind resin coasters.

$135.00

5/5

8 h

Maui Coast Slingshot Tour from Kihei

Get ready for an exhilarating adventure along the narrow and winding Maui North Loop Coast Cruise. This tour takes you to some of Maui's most photographed spots, offering spectacular sea cliffs and mesmerizing ocean views. Highlights of the tour include visiting famous landmarks such as Honolua Bay, the Nakalele Blow Hole, and the beautiful Olivine pools. You'll also get a chance to explore the charming village of Kahakuloa, visit the scenic Iao Valley, and enjoy the Maui Plantation. As you cruise along the renowned Maui beaches, you'll be driving a Polaris Slingshot - a fun, safe, and fast vehicle with a bumping stereo system and ample storage. Our fully Integrated navigation system is pre-programmed with the tour route, allowing you to explore at your own pace. With a full 8 hours on the road, there's no need to rush. So, put on your best shoes for hiking and get ready for an unforgettable experience along the captivating Maui coastline.

$496.14

5/5

Road to Hana and Haleakala Sunset Open-Air Jeep Private Tour

Embark on an unforgettable adventure with our Open-Air Jeep tour, starting along the legendary Road to Hana and culminating in a breathtaking sunset at Haleakalā. This exhilarating journey allows you to experience the best of Maui’s stunning landscapes in a comfortable and stylish open-air Jeep. After a day of adventure, we’ll ascend to the summit of Haleakalā, where the true magic unfolds. Witness the sky transform into a vibrant canvas of colors as the sun sets over the volcanic landscape. The panoramic views are simply breathtaking, creating a serene and unforgettable moment. With the perfect blend of exploration and relaxation, this tour promises a day filled with awe-inspiring sights and experiences.

$1,990.00

5/5

9 h

Private Road to Hana Tour with Pickup-Ultimate Package, Backside

We are proud to offer guests this option to experience the rarely-traveled "backside" of the Road to Hana- including the amazing landscapes of Kipahulu, Kaupo, and Ulupalakua! With our Ultimate Package, your group will get to experience everything included in the standard Road to Hana tour, and then continue on past Hana. It's almost impossible to believe, but the landscape becomes even more dramatic beyond Hana. The highway follows the coast into Kipahulu, where impressive jungle is punctuated by astonishing cliffs plunging into the ocean. Here, you will get an opportunity to swim in Wailua Falls, a stunning 80 foot waterfall plunging into a pleasant pool. As we travel through Kaupō, the terrain changes from dense jungle into windswept, rolling hills cut by deep ravines.

$400.00

5/5

5 h

Private Tropics of Maui & Rainforest Valley

PRIVATE TOUR: PRICE IS PER VEHICLE - HOLDS 1-6 PASSENGERS. Pickup available from your accommodation in Kahului, Wailea, Kihei or Lahaina. Enjoy a private minivan tour for up to 6 passengers, departing at 10:00 AM. Explore the highlights of West Maui, including Iao Valley, the Iao Needle, historic sites, scenic beaches, and more. Perfect for couples or small groups seeking a personalized experience

$800.00

5/5

6 h

Private Hana Highway Highlights

PRIVATE TOUR: PRICE IS PER VEHICLE - HOLDS 1-6 PASSENGERS: CRUISE SHIP PASSENGERS - KAHULUI PORT PICK UP HOTEL GUESTS - Tour picks up from your location of stay Hotel or condo. Our private minivan tour highlights the most iconic stops along the first half of the Hana Highway—home to the road’s best sights without the long drive. We begin with ocean cliff views, stopping to photograph colorful Rainbow Eucalyptus trees before heading to Kaumahina Wayside Park for sweeping ocean vistas and a quick break. The road then winds through the sacred Honomanu Valley and its hidden black sand beach before reaching the Keanae Peninsula, where you can sample famous banana bread and coffee. Along the way, we stop at Waikani Falls and Wailua Valley Overlook. On the return, discover Twin Falls, with optional hiking or swimming amid bamboo forests and waterfalls. The final stop is Ho’okipa Beach Park, where you’ll gaze down to find sea turtles resting on the shore.

$1,100.00

5/5

8 h

Road to Hana Scenic Tour

We will pick you up and take you on a private Soulshine Maui Adventure Retreat of a lifetime. Experience 617 curves and 54 one lane bridges through the beautiful lush rain forest landscape of waterfalls, bamboo, Eucalyptus and flowering ginger. Learn history and geology from your educated guide. An 8 passenger SUV with lots of leg room will let you relax and enjoy the sights along the way. Lets have a blast enjoying all of your senses on your Road to Hana Soulshine Maui Adventure Retreat. Book Now!

$500.00

5/5

Private Luxury Hana Tour in 7 Passenger SUV

My name is Kai Funes Smith, I am a 5 star rating tour driver on the island Maui. What makes my tour unique is I am the only Hana local who does these Hana tours. (Born in Hana, raised in Hana & lives in Hana) You are getting the real deal! My family is 80% of Hana Town, I have been driving the road to Hana all my life. Stories, history and culture is what I was taught being raised in the town of Hana. You will feel at home, and part of my family. Come and join me Hana is a must see when traveling to the island of Maui. We are a 5 star private tour company with local tour guides with over 30 years of experience traveling the Hana roads. You will see some of the most beautiful landscapes, lava volcanic cliffs, beaches and mountain streams. One of our highlighted stops will be the Waianapanapa Black Sand Beach! A must see while visiting Hana. Our luxury SUV can fit up to 7 people, perfect for small families or groups. Why go private? Be the first to the scenic spots!

$1,450.00

5/5

8 h

Full Day Small Group Tour of Maui Waterfall, Beach and Hana

Explore enchanting sights on the MAUI Island during this shore excursion exploring Volcanoes National Park, waterfall, black sand beach, and more. Spend your day exploring volcanic beaches, soaking up the beautiful landscapes, and learning about Hawaiian culture plus Rainbow Falls and several other Hawaii highlights. Whether you're a first-time visitor or returning to the MAUI for another look, this tour is right for you. Discover one of America's most famous road trips on this small-group adventure from Lahaina. Travel along the Road to Hana, filled with curves and 1-lane bridges, with an experienced driver. Stop at several locations along the way and lush landscapes and ocean views. A guide, park entrance fees, and round-trip port transport are included.

$375.00

5/5

24 h

Maui Haleakala Volcano Summit Slingshot Tour from Kihei

Embark on an unforgettable adventure with our Maui Haleakala Volcano Summit Slingshot Tour from Kihei! Feel the thrill as you drive the powerful and fun Polaris Slingshot along the winding roads to the magnificent 10,000 foot Haleakala Volcano. This tour not only offers the volcanic experience but also takes you on a journey through the picturesque 'Upcountry' region, filled with hidden treasures and delightful surprises. Cruise through the charming towns of Kula and Makawao, as you delve into their rich cultural heritage and lively local art scene. Take a moment to tantalize your taste buds with fresh local produce and authentic Hawaiian flavors at the farmers markets. Don't miss the opportunity to visit the renowned Maui Pineapple Winery, where you can sample their exquisite pineapple wines. The Slingshot itself is a joy to drive, combining fun and ease with powerful performance settings that will turn the long sweeping corners of the volcano into an exhilarating blast.