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Ehime

Welcome to Ehime, the hidden gem of Japan! Nestled on Shikoku Island, this charming prefecture is famous for its delicious mikan oranges, historic Dogo Onsen, and scenic Seto Inland Sea views. Stroll through cute streets lined with sake breweries, indulge in fresh seafood, and soak in ancient hot springs. Adventure awaits in this delightful slice of Japanese paradise!

From the Community

Recommendations

Landmark4.4/5

Matsuyama Castle

Culture4.2/5

Bansuisō

Nestled in Matsuyama, Bansuisō is an iconic historic inn renowned for its stunning architecture and serene gardens, offering visitors a glimpse into Japan’s rich cultural heritage and a perfect spot for relaxation.

Outdoor3.3/5

Mitsuhama Ryokuchi Park

Mitsuhama Ryokuchi Park, nestled in Matsuyama, offers stunning coastal views, lush greenery, and tranquil walking paths, making it an ideal escape for nature lovers and a perfect spot for picnics with family and friends.

Outdoor4.7/5

Mount Misen

Hey, adventure seeker! Mount Misen, perched majestically on Miyajima Island, offers jaw-dropping views and a delightful blend of nature and spirituality. Trek through lush trails, discover ancient temples, and keep an eye out for friendly deer! Don’t miss the stunning sunset from the peak—it's pure magic! Let this iconic gem of Hiroshima take your breath away!

Culture4.4/5

Yamato Museum (Kure Maritime Museum)

Ahoy, adventure-seekers! The Yamato Museum in Kure is a nautical treasure trove where history meets engineering marvel. Marvel at the stunning 1:10 scale model of the mighty battleship Yamato, explore interactive exhibits, and dive into Japan's rich maritime heritage. Perfect for families and history buffs alike, this museum makes for a splash-tastic day out in Hiroshima!

Culture4.8/5

Otorii

Welcome to Itsukushima Shrine's iconic Otorii Gate, a picturesque beacon rising majestically from the waters of Hiroshima Bay! This stunning wooden gate, often appearing to float at high tide, is a photographer's dream. Explore the vibrant shrine, indulge in local delicacies, and soak in the enchanting views—it's a must-see for any wanderlust-filled adventurer! 🌊⛩️✨

Eat$$$4.4/5

Yakigaki No Hayashi

Dive into a culinary adventure at Yakigaki No Hayashi in Hatsukaichi! Nestled near the iconic Miyajima Island, this charming spot serves up sizzling grilled oysters that are simply irresistible. With a casual atmosphere and friendly staff, it's the perfect place to savor fresh seafood and immerse yourself in local flavors. Don't miss this tasty gem during your travels!

Eat4.3/5

Momijido Main Store

Nestled in the charming town of Hatsukaichi, Momijido Main Store is a delightful sweet shop that will tickle your taste buds! Famous for its momiji manjū—adorable maple leaf-shaped pastries—each bite is a piece of local tradition. With its cozy vibe and tempting treats, this store is a must-stop on your journey to the stunning Miyajima Island! 🍂🎉

Eat$$4/5

Ippudo

Eat$$4/5

錦 iwamoto

Cafe$$4.1/5

dedecafe

Cafe$$4.1/5

Shirasagi Coffee

Eat4.5/5

郷土料理七福神道後本店

Cafe4.8/5

Café Indigo

Drink$$2.5/5

CROSS EHIME JAPAN (松山市BAR 2次会 3次会女子会カラオケダーツ深夜宴会松山市パブ愛媛県BAR)

Eat$4.3/5

Matsu noodle factory

Eat4.3/5

BISTRO KOJI

Stays

Stay4.85/5

SETOUCH RETREAT by Onko Chishin

Stay4.4/5

Dogo Miyu

Stay3.85/5

nest Hotel Matsuyama

Stay4.2/5

Hotel Fine Garden Matsuyama

Stay4.15/5

Matsuyama New Grand Hotel

Nestled in the heart of Matsuyama, Matsuyama New Grand Hotel offers a blend of modern comfort and traditional Japanese hospitality, making it an iconic gateway to explore the region's rich culture and scenic beauty.

Stay3.75/5

Hotel Tsubakikan

Things To Do
Provided by

5/5

5 h

Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime

Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural transfer between Matsuyama and Dogo Onsen. Enjoy rare Japanese mastery while traveling in comfort. ◆Authentic Two Washi Arts At Ikazaki Shachu, hand-make traditional washi paper and decorate a washi card with rare gilding art found only here. ◆Award-Winning Sake Tasting Enjoy Chiyonokame Brewery for premium sake, recognized nationally for excellence and its 300-year heritage. ◆Flexible luggage-friendly Transfer Pick-up at Matsuyama with drop-off at Dogo Onsen or return to starting point. ◆Included Services English brochures and basic driver assistance provided. ◆Upgrades Professional English Guide: For deep cultural storytelling. Special Lunch: Local delicacies grilled over a traditional open hearth (Irori). ※Can see options' detail when check availability.

$179.78

5/5

Matsuyama Customized Half-Day Tour with Licensed Local Guide

This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.

$89.89

5/5

2 h 30 mins

Japanese Bridal Photography Experience in historic Uchiko

-Real and high quality wedding kimono wearing experience. You can choose your favorite one from 10 deferent colors and patterns to wear. -The dressing room is located right by the Yokaichi & Gokoku historic street where we shoot photographs. -A Donation will be make to the local preservation party from the profit of this activity.

$821.86

6 h

Matsuyama Customized Private Tour in 1 Day with Licensed Guide

This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a six-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.

$134.84

5 h

Taxi Tour: Insta-Famous Shimonada Sunset View Award Sake Tasting

This half-day tour allows you to enjoy the charms of Ehime: the Instagram-worthy Shimoda Station and an award-winning sake brewery, all guided by private taxi. Our taxis guarantee convenience and safety, providing direct access to Shimoda where local train services are extremely limited. You can also enjoy sake tastings. 1. Shimoda Station: A Trending Photo Spot Enjoy breathtaking views at Shimoda Station, famed as ‘the station closest to the sea’. → Perfect for capturing Instagram-worthy shots. 2. Eikou Shuzo: Award-Winning Sake Tasting Tour a renowned local sake brewery that has won numerous national awards. You can sample two types of premium Japanese sake. 3. Other places to visit ・Futami Seaside Park: Enjoy a relaxing moment by the sea. ・Enmanji Temple: Visit this power spot to pray for matchmaking and good fortune. ・Tour concludes in the historic Dōgo Onsen district. This itinerary is ideal for travellers wishing to explore Ehime's photogenic attractions.

$256.83

2 h 30 mins

Uchiwa Fan Making and Uchiko Town Historical Stroll

The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from various regions and kites collected from around the world. Afterwards, stroll along the “Hachikōji and Gokoku Townscape” stretching approximately 600 metres along the Konpira Kaidō road. The residences of wealthy merchants, where traditional culture endures, remain preserved as they were in their heyday. Enjoy the lingering atmosphere, featuring earthen walls plastered with local clay and traditional plasterwork. Furthermore, experience Uchiko's artistic culture in the dressing rooms of an authentic, purely Japanese-style theatre building, which has continued since the Taisho era.

$160.52

4 h 30 mins

Local Washi and Paper Craft Cycling Tour in Uchiko Town

Cycle through a river side road of Uchiko's Washi(Japanese handmade paper) heritage. This immersive washi cycling tour connects you with local artisans while you create one-of-a-kind treasures to take home. ◆ Washi Papermaking & Book Binding at a Local Workshop Work alongside skilled craftspeople to create your own handmade washi sheet. Then craft a unique handbound notebook using your paper as the cover—yours alone. ◆ Discover Hidden Origami Vending Machine A quirky vending machine dispensing miniature origami and paper crafts, showcasing how washi culture weaves into everyday life. ◆ Enjoy Kite Museum Explore traditional Japanese kites (tako) intricately crafted from washi paper. Learn how this durable material has been essential to kite-making for centuries. Enjoy scenic cycling through Uchiko's historic streetscapes and traditional architecture between stops. *Local-guided private tour: exclusive to you Enjoy “Real Japan” at a lovely river side town.

$224.73

2 h 30 mins

Chestnut Burrs Dye Experience at Kominka in Uchiko Town

Most of natural dyeing needs many processes and repeat same process several times, but on this workshop, you need 4 simple steps one time each. Design, Dye, Set and Wash. The instructor Yachiyo (Please call her "Yatt-chan".) has 50 years of natural dyeing experience, and she and her comrades will teach you those process. Enjoy conversations with them during the workshop and at the tea time after.

$179.78

8 h

Shimonada Station and Matsuyama Castle Private Tour

This is an 8-hour one-day tour that takes you to popular tourist spots in Matsuyama City, Ehime Prefecture, Iyonada, and Ozu with a guide in a VIP specification bus with 12 regular seats and a single row of leather independent seats on each side, or a retro bonnet bus with 20 regular seats. We will meet at the Dogo Prince Hotel or pick you up at your hotel in Matsuyama City. Enjoy the spectacular view of Shimonada Station, which has been the setting for many movies and dramas as a station close to Japan's sea, and Ozu, which has attracted worldwide attention as a sustainable tourist destination, on a private guided tour. You can also enjoy a small ride experience on the local line of JR Shikoku from Iyo Kaminada Station ~ Shimonada Station. Since it is a private tour, you can arrange sightseeing points according to your preference. Departure and return times are also available upon request.

$1,155.75

3 h 30 mins

Tea Ceremony Charcoal Kiln Visit and Coffee Time in Uchiko Town

This is a unique guided tour, you get not only to know about special charcoals that used for Japanese tea ceremony, to see how it lit and used, and unite with the craftsman. ■At a charcoal kiln in the mountain area of Uchiko, the craftsman tells you how he makes charcoals and how it affects to the sustainable life in mountain area. ■visit mysterious Yuge shrine, the symbol of Ishidatami district. There is a big pond in front of the shrine, and you get walk on a beautiful bridge with roof to visit the shine. ■ Have a relax time with a cup of locally roasted coffee and local made bread. The tea-ceremony charcoal will be used to boil water for the coffee and warm up the bread. Enjoy chatting with the craftsman.

$256.83

6 h

Private Taxi: Photogenic Kimono at Historic Villa & Viral Seaside

The Ultimate Photogenic Kimono Package: This private tour takes you to Ehime's most photogenic spots via private taxi. Explore an award-winning historic villa, Insta-famous seaside station etc. in traditional attire. After kimono dressing, our taxi connects distant locations directly, without disrupting your attire. As Shimonada Station has limited train access, this private taxi package is essential for a stress-free visit. ◆Garyu Sanso Villa: Hidden Masterpiece Awarded Stars by a World Top Travel Guide A century-old National Important Cultural Property. Its traditional architectual design and beautiful garden offers perfect harmony with kimono. ◆Shimonada Station: Viral Seaside Station Photograph at this iconic spot famous for dramatic sea views. The Best Part: Rare, authentic kimono photography against this backdrop makes your photos truly unique. ◆Futami Roadside Station & Seaside Park: Final stop for rest and local souvenirs. *Summer: Yukata (lighter kimono) provided."

$242.71

3 h 30 mins

Traditional Japanese Candle Making and Uchiko Walking Tour

Are you looking for a hands-on and local immersion experience unlike any other? On this tour, you will also have the unique opportunity to partake in a 200-year-old tradition by learning how to make Japanese candles known as Warosoku. Unlike the dipped candles of the West, Uchiko Warosoku are created by hand using a centuries-old technique that you can learn from a master! Once you have completed your very own Warosoku, you can enjoy a peaceful and intimate tea time of matcha and local sweets with the 7th-generation head craftsman. With a highly educated and friendly guide, you’re guided through a beautiful and well-preserved historical district. As you make your way to a Japanese Candle workshop that has been in operation for 7 generations, you will learn all about the history of this one-of-a-kind historic district. This tour is the perfect mix of history, craft, and local immersion that you will never forget.

$417.35

3 h

Gilded Washi Tapestry Making and Paper factory tour in Uchiko

You can experience a factory tour of Japanese Paper factory that has 100-year of history with a dedicated guide and making a tapestry with “gilded washi,” which is a combination of Local Japanese paper and a traditional French technique.

$243.99

6 h

Matsuyama & Setouchi Local Food Tour with Licensed Guide

Discover the charm of Matsuyama and the Seto Inland Sea on this private tour led by a government-licensed local guide. Located on the island of Shikoku, Ehime Prefecture is known for its beautiful scenery, rich cultural heritage, and relaxed atmosphere. Together with your guide, explore some of Matsuyama's highlights and gain insight into the region's local lifestyle and traditions. Stroll around the historic Dogo Onsen area, one of Japan's oldest hot spring towns, and experience the unique character of this charming castle town. Along the way, you may have the opportunity to discover local specialties and regional flavors that make Ehime unique. Because this is a fully private and customizable experience, the pace and itinerary can be tailored to your interests, making it ideal for couples, families, and travelers seeking an authentic experience beyond the usual tourist trail. *Please note that food and drink costs are not included and will be at your own expense.