Visit Singapore Campaign Highlights

BEHIND THE CAMPAIGN

Inspire Visitation to Singapore Through Changi Airport for a North American Audience

In partnership with Steller, the Singapore Tourism Board and Changi Airport Group conducted an awareness campaign targeting affluent millennials in West Coast direct flight market cities such as Los Angeles, San Francisco, Seattle, and Vancouver. The goal of the campaign was to significantly increase awareness that Singapore had reopened its borders and was welcoming North American travelers, as well as to encourage visitation. Steller selected and managed a team of 9 top-tier influencers to participate in the multi-media campaign. The influencers focused on promoting sustainable travel and the urban outdoors, showcasing the active, nature, and wellness opportunities throughout the newly reopened country. More than 240 posts were shared on social media and 45 evergreen Steller stories were created for the Steller platform and its distribution tool, the Steller Player. The Steller stories continued to be viewed via the Steller Player on Bing Travel search by a global audience. By collaborating with elite influencers and utilizing Steller's expertise in campaign management and content distribution, the campaign achieved its focal goal of significantly increasing awareness for Singapore.