To echo a positive social sentiment around the #SeekerProject initiative, Travel Mindset created a dynamic and highly interactive campaign—inviting 10 influencers to take the Seeker quiz which would then pair them with a property to visit based on their unique niche and travel preferences. Influencers traveled to these destinations, highlighting their Seeker Project results, the property it paired them with, and their experience to establish lively and engaging conversation with followers. As a result, we established 10 true brand ambassadors for Fairmont Hotels & Resorts and Accor Le Club's new loyalty program.