Greater Zion Campaign Highlights
BEHIND THE CAMPAIGNSince working with Steller, Greater Zion tourism has grown 10% year over year for the last 6 years!
Located in the southern part of the state near four state parks and two national parks, Greater Zion, Utah, is an adventure destination unlike any other. Greater Zion wanted to showcase not just the larger parks, but also the lesser-known areas available to explore. Through an Instameet and an additional influencer trip to the area, we were able to highlight the area in a variety of ways. All the influencers created Instagram, Facebook and Twitter content, along with blog posts and videos.
CLIENT
WRAP-UP
85M
Total campaign impressions
555K
Social media engagements
2.9M
Monthly Pinterest views
PLATFORMS
@LunaticatLarge
@ATWJustin
@wanderthemap
@Ckanani
@livelikeitsthewknd
@CasualTravelist
@
@theamericanfieldtrip
@CivilMatador
CAMPAIGN HIGHLIGHTS
- The top social media platform for this trip was Instagram, with more than 77K engagements.
- Top areas of interest included Zion National Park (especially The Narrows), Snow Canyon State Park, Sand Hollow State Park, and Gunlock State Park.
- Nearly half of the total campaign engagement was generated by the Springtime Instameet.
29K
Video views
33
Total campaign blog posts
From Social Media
