Georgia Tourism Campaign Highlights

BEHIND THE CAMPAIGN

Showcase The Country of Georgia as a Travel Destination to Millennial Travelers

Steller partnered with the United States Agency for International Development (USAID) and the Georgian National Tourism Administration (GNTA) on three separate campaigns held in May 2021, January 2022, and July 2022, to promote unique travel activities in Georgia for each changing season. Steller gathered a talented group of 34 influencers from the USA, Canada, and Western Europe who travelled to Georgia across the three campaigns to highlight Georgia's natural beauty, rich history, and unique cuisine. The influencers showed off the splendor of Georgia’s Caucasus Mountains in the summer with incredible hikes, in the winter on magical skiing adventures, and shared Georgia’s delicious food, ancient wine-making techniques, and cultural experiences with their audiences in thousands of social media posts. In addition, more than 200 evergreen stories about Georgia were created on the Steller platform and distributed using the Steller Player on Bing Travel where they can be discovered and viewed by Bing’s global audience. The stories and posts created by Steller's campaigns demonstrably raised awareness of Georgia as a compelling travel destination. “From January to October 2022 $2.8 billion dollars were generated from tourism. This is a 102% recovery compared to 2019.” -Mariam Kvrivishvili, Deputy Minister of Georgia