Celebrity Cruise Campaign Highlights

BEHIND THE CAMPAIGN
We Highlighted Celebrity Cruises' Eastern Caribbean Route through a Mom-and-Me Cruise

Steller sent an influencer and her tween-aged daughter on a week-long Celebrity Cruise to explore the ocean liner's Eastern Caribbean route. They showcased the cruise as a perfect getaway for anyone in the family, regardless of age. We utilized Twitter, Facebook, Instagram and Pinterest to tell the story of the mom-and-me trip, as well as short videos and blog posts.

CLIENT

WRAP-UP

175.5K
Blog page views
11%
Increase in Booking Page Traffic
53.6M
Total social media impressions

PLATFORMS

stuffedsuitcase
@stuffedsuitcase

CAMPAIGN HIGHLIGHTS

  • The main driver of conversation revolved around family vacation ideas, so this theme proved very successful.
  • Each Instagram Story swipe-up feature garnered an average of 110 click-throughs to the campaign's blog content.
  • Pinterest content totaled more than 200 shares and repins.

From Social Media

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