Follow these stores in order for the best clothes shopping day in London. These are only a few streets in a small district of London, so you can do every stop on foot.
The Breakfast Club Soho
Start your day at the Breakfast Club. Breakfast Burrito, just do it. It's the best place to start too as you're right in the middle of Soho. There can be a queue though, so get there early.
See MoreWax London Berwick Street Store
First, stop off at Wax. These guys are making some really high quality clothing, and in recent years have been growing quite a big fan base.
See MoreYMC
Next up, YMC. If it's winter, these guys do really good knitwear and hats.
See MoreCafé Leon Dore
Take a coffee break at Cafe Leon Dore. For a coffee shop connected to a clothing store, but it's really good quality. It's pretty small so it might be a coffee to go!
See MoreAimé Leon Dore
Next door is Aime Leon Dore. There's only two stories in the world, one in Soho in NYC, and one in Soho in London. Get ready for some queues, this stuff is hype.
See MoreA.P.C.
After ALD, head to APC. It's a bit on the pricey side but it's such good quality. I really like the jackets in here, and the bags are also great.
See MorePatta London
Next up, Patta. Patta has some of the best graphic tees. They go through seasons of clothing so what you see when you go in might not be what you see next time you go!
See MoreOUR LEGACY
Not only is the interior just the best looking store in Soho (apart from ALD, but I'm biased), but the clothing is great. These guys are out of Copenhagen and do really simple, smart fits.
See MoreAxel Arigato
More on the streetwear side of things, but I'm really keen on the shoes in this place.
See MorePERCIVAL
Percival is everywhere right now. It's gotten so popular, but it's good hype. They do some really interesting jackets, and some good patterns on their clothes.
See MoreEND.
There's not many of these in the UK, so when I see one, it's a must. It's got some of the best brands doing it right now, and the shoe collection is pretty good!
See MoreCole Buxton
Cole Buxton, it's all over TikTok and there's reasons for this. Really simple clothing, reminds me a bit of FOG Essentials.
See MoreSupreme
You know this one! It's been out of the limelight for a minute now, but it's still doing really interesting things. The good thing about Supreme is it's not crazy prices for great products.
See MoreMaharishi Store
End the shopping at Maharishi. These guys are heavily inspired by Japanese clothing, so you who know it's insanely cool clothing.
See MoreCrosstown Soho - Doughnuts, Ice Cream, & Coffee
Time to get Donuts, these guys are doing it so well! They've got a sourdough base so they're so good.
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