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Caption: NarrAbility The 4th Storytelling italian conference- 28th november 2014
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Caption: Write a sentence about you and your Story starting with:
"I am... "
This was the invitation when registering.
Caption: The congress starts and ends with a Story written by Francesca Marchegiano, Storyfactory's storyteller specialists.
'Stories guide you to be
who you are.
You can eat them and drink them.
They are like as a virus which comes in through the breath'. -
read by the actress Elena Gaffuri.
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Caption: Chiara Continisio, artistic director of Ariberto theatre, welcomes the public and tells the theatre story.
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Caption: Andrea Fontana, President of Storytelling Osservatorio explains the meaning of "NarrAbility" and says that today -we'll talk about every storytelling applications- quote.
Caption: N = Now
A = Ability
R = Role
R = Row
A = Anywhere
B = Beauty
I = Illness
L = Loyalty
I = Image
T = Time
Y = You
Caption: N = stories start here and now;
A = it needs competence,
R= you can find different roles
R= you must order the events
A= story is everywhere
B=it has to be Beautiful from the aesthetic point of view
I= it tells about a problem, a conflict and then a solution,
L= must be true to itself and the audience
I= it creates imaginery worlds
T= it's a time machine and brings you in new dimensions of space and time
Y= your Story is the important one expecially in corporate storytelling.
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Caption: Alessandra Cosso, narrative counselor & coach and Storytelling Osservatorio director speaks about tales and our reality..
Caption: ...and now many projects and Stories:
1. "Italy in a day" - L.Gangarossa Head of Film & tv- Indiana production,
2. "Storie di lana" - M.Cecconello and F.Conti project leaders,
3. Narrative medicine - M.Castiglioni University of Milan Bicocca
4. Temporary management Stories - A.Lotto Temporary Manager and Osservatorio secretary,
5. "Strada del riso" - M.Benedetti Storytelling specialist
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Caption: "Italy in a day" is a video project directed by Gabriele Salvatores. An italian version inspired by the project 'life in a day ' by Ridley Scott from which he co-produced.
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Caption: "Storie di lana" is a project of Biella, a town in Piedmont, trying to restore the dignity to this territory. It enhances the factories and their workers, promoting tourism.
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Caption: The patient's history is important and storytelling becomes 'pharmakòn'. Narrative medicine helps doctors to recognize patients and their diseases and leads to a more humane healthcare.
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Caption: Alessandro Lotto speaks about the role of a temporary manager who is working in a company. We can identify the hero, the allies and the opponents
such as in a Story.
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Caption: La Strada del riso Vercellese is a project of Vercelli, a town
in Piedmont, known for its rice fields. Massimo Benedetti talks of territory, of people who love their land and their way of life.
Caption: In the afternoon other interesting Stories:
1. Storytelling in nine scenes - M.Gozzi organization manager of Holden School of Turin
2. How to tell a museum life - E. Tessaro web manager of Muse museum of Trento
3. The new world of Communication (communities, influencers and users)-Daniele Chieffi, web media relations Manager ENI
4. Wild storytelling with Diana Bertoldi, professional storyteller
5. Sound storytelling told by Davide Tiso , director of Communication Rajn Ltd and professor of Benedetto Marcello Conservatorio - Venice
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Caption: Are there rules to tell a Story?-
asks Martino Gozzi.
'The Writer is like a magpie, he steals everything that glitters.
Mentors are fine but follow your ideas and your way.' - quote
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Caption: Facebook, Twitter, Pinterest, Instagram e youtube are the socials used to communicate with visitors. Muse focuses on the public without being self-referential. A social novel to bring people to the museum. E.Tessaro shows us that the exhibition uses the metaphor of The mountain.
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Caption: 'Listen to your stomach and the voice of mother Nature'- Diana Bertoldi suggests us, showing wonderful pics of Scotland where she actually lives.
'All the Stories are true and some are even happened- quote.
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Caption: Communication changed in the last years. You need to listen to the communities and 'build' useful and emotional messages. -
explains Daniele Chieffi
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Caption: The secret of all good Stories is to break the 'principle of good continuation', from the musical point of view-
quote of Davide Tiso.
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Caption: Prof.Fontana and A.Cosso thank the public and give the appointment to the next conference.