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Caption: With Brandon Rike Logo in a day
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Caption: On May 17 2015 we had a crazy idea..
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Caption: "What if we could redesign our brand identity in a single day?"
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Caption: Old logo. Kinda sweet! But we needed an update.
Caption: Why?
We wanted to grow as a brand.
We wanted to try an excersize in creativity and constraint.
Caption: Constraint a limitation or restriction
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Caption: So we called @BRANDONRIKE. He is a master at constraint.
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Caption: He makes band merch for huge artists like Blink-182, Fall Out Boy, Pharrell and more..
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Caption: Teaser from the day
Caption: The logo We gave ourselves 5 hours...
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Caption: We chatted for an hour on podcast and camera to discuss the update.
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Caption: Summed up, it came down to 1 question.. "What do we believe?"
Caption: + We believe +
In inspiration that sparks the wild imagination.
In ditching the concept of of “stock” anything –
Stock images, lifestyles, and businesses -
And nurturing authentic, untamed creativity instead.
In building community, in nurturing connection, in removing barriers.
We believe.
Do you?
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Caption: Boxes of inspiration. These are patches
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Caption: Sketching concepts
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Caption: We decided on a flag!
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Caption: Vectorizing
Caption: Drumroll 🎶🎶
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Caption: Boom!
Caption: Full video to come soon.
@deathtostock
#logo #design #story