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Caption: HOW Design Live | 2015 |
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Caption: HELLO CHICAGO!
Over 4,000 creatives gathered at the Grand Hyatt Hotel in Chicago, IL for 5 days full of design inspiration.
The 2015 HOW Design conference kicked off its 25th year on May 4th and was sure to celebrate.
Caption: OPENING RECEPTION This year, we sponsored the opening reception in the exhibit hall.
Attendees were able to get a sneak peak at the Strathmore Archive and receive the latest Mohawk Maker Quarterly.
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Caption: HOWIE stopped by the Mohawk booth to say hello!
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Caption: Print celebrated their 75th anniversary by asking 75 of the best creatives working today to design the word "print."
The designs were displayed at the conference.
Caption: SPEAKERS With five full days of inspiration, we made sure to check out some sessions!
Here are a few we were able to attend:
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Caption: Paula Scher packs a full house as she kicked off the opening keynote.
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Caption: Chris Harrold introduced Ron Burrage, Senior Director of The Hersey Company.
Ron discussed the difference between fearless and reckless design in today's business and consumer cultures.
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Caption: Alex Center taught us the effective ways an in-house design team can benefit the company they belong to.
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Caption: Paper is Part of the Picture We invited Paul Shaw to talk at HOW and dive into the history of Strathmore's advertising and promotional efforts from 1900 to 1930.
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Caption: After the session, attendees were able to view artifacts from the archive.
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Caption: Marina Willer of Pentagram finds inspiration in life moments you can't control.
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Caption: We ended Mimi Valdés' (Creative Director of Pharrell Williams) session dancing to Happy.
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Caption: Jessica Walsh taught us not to fear making up and playing by our own rules.
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Caption: PRINT, DESIGN, CURRATION This year, our own Chris Harrold sat on a panel with Chris Brown and Jessica Helfand as Blurb's Kent Hall asked the tangible and sellable reasons why print stands apart from the rest.
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Caption: Chris introduced Paper is Part of the Picture, a blurb book Mohawk created that talks about the promotional efforts of the Strathmore brand during 1900-1930.
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Caption: OTHER EVENTS The fun didn't just stop at the HOW Conference. We were honored to attend a few other events after the conference ended each day.
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Caption: AIGA Chicago held a nightcap with Matteo Bologna, Bryony Gomez-Palacio and Debbie Millman.
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Caption: Pixels of Fury held their Chicago competition on a night during HOW. We were able to attend and partner with the event.
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Caption: We teamed with Offset and Rohner Letterpress to produce a three piece collection of prints from Offset's Color Theory collection. Each Pixels of Fury attendee left with a collection of their own.
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