Ted Baker Kuwait
Ted Baker is one of Britain’s fashion success stories. It is one of the few brands which has become an international name without ever running an advertising campaign. Instead Ted Baker is known for a quirky approach to marketing.
After installing Havwoods oversized Herringbone in their London HQ, Ted Baker proceeded installing a mixture of 3 Havwoods herringbone floors in their latest store:: Blanco, Fendi and Fresco. Located in Kuwait’s 360 Mall, Ted’s canvas for his beautiful store concept was a widening on Iraq’s pearl harvesting. The new storefront has a pearl-encrusted façade and entrance, with a backdrop resembling the motion of waves in shell-like forms. The opulence continues inside with ornate mouldings referencing the gentle waters of the Gulf with iridescent aqua panels throughout and fitting rooms modeled after luxury sea-faring cabins.