A few months ago I was involved in a campaign to find Australia's next top Instagrammer on behalf of Choice Hotels. Entrants were encouraged to upload their best travel pic and tell us why they wanted to win!

From thousands of entries we narrowed it down to twenty finalists and, after an online mentoring session with me, these finalists were unleashed on Choice properties around Australia. Twenty became one as we crowned @julesingall Australia's Next Top Instagrammer 📷

The winner!

Jules was judged the winner for best applying the information she learnt in our online session to marketing Choice over her finalist weekend.

The prize? A weekend spent at one of Choice Hotels best properties with me! Last weekend we loaded up the car and drove to Hervey Bay for an all expenses paid trip at Oceans Resort & Spa Hervey Bay plus Jules had unlimited access to all of my knowledge of working in tourism and travel. 🌏💙✈️

In between photography sessions we got to know each other and I'm so happy that I had the chance because Jules is going to be a valuable addition to the industry! With her spanking new media kit, a shiny testimonial from me and some killer breakfast flat lay skills Jules is ready to take on the world!

It's so exciting to see brands like Choice embracing Instagram and I can't thank them enough for giving me this opportunity. I love the brand and what they stand for; less time in your room, more time in the destination. They've got a variety of properties in every price range and they're honestly a reliable 'choice'!

... see what I did there? 😂😂


Check us all out on Instagram - @Choice_Hotels_AP @JulesIngall @LaurenEPBath


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  • Leontine

    I'm an old-style journalist, travel sponsored by the Tourist Offices and collection of the world's best luxury hotels. But really I have never been a prize for anyone! Congratulations for this! 👏👏👏💕

  • laurenepbath

    @leontine that's awesome, I wonder if I've read your byline? It was a really fun campaign and I loved the weekend away with the winner :)

  • Leontine

    Leontine is a nick name, I'm paranoid for privacy, I write for the best Italian Newspaper and Steller it's a nice escape, but my work is much more staid! 😍

  • laurenepbath

    @leontine I love travel writing, I think it's a fab job! I actually run a conference in Australia with a blogger (Liz Carlson) and a travel writer (Georgia Rickard). :)

  • Leontine



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