My feature with VITRUVI

Rachel Schwartzmann is the founder and the CEO of The Style Line, a platform that brings together style and creative storytelling. Through her work at The Style Line, Rachel has worked with a number of companies and fashion brands including Teen Vogue, Darling Magazine, Refingery29 and Mashable, to name a few. In addition to creating The Style Line, Rachel has also published work for The Huffington Post, NYLON Mexico and blogged for companies such as ASOS, Nasty Gal and Jeffrey Campbell. In 2015, she launched CONNECT(ED)ITORIAL™, an in house content consultancy for The Style Line. This Vitruvi Muse is taking over the editorial world and we couldn’t wait to sit down with her.

What are your morning rituals?

Honestly I’m still in the process of finding a morning routine/rituals that work for me. But I can tell you this – no morning is ever without a cup of coffee and a dab of Vitruvi’s Energize. A match made in heaven!

Where do you get your inspiration? Any favorite blogs / magazines / books / websites?

I can say with confidence (and maybe a little bias) that I’m infinitely inspired by the people we feature on The Style Line. Our premise is really focused on community and so we take pride in publishing stories that foster people and their talents/passions. Aside from The Style Line I always find myself perusing Into The Gloss for beauty and Garance Dore for fashion/personal style inspiration. A few favorite books include Women in Clothes and Twyla Tharp’s The Creative Habit. Finally when all else fails there’s always the Instagram rabbit hole…

How and when did the inspiration come to create The Style Line?

The Style Line has gone through many iterations since it’s initial inception. I originally started it as a passion project on tumblr as a senior in high school. I’ve always loved exploring the parallels between style and storytelling, so even very early on these elements really laid the groundwork for the brand to grow. We relaunched and formed as a company two years later in August 2013 where we’ve really been able to hone in on these ideas and develop a platform that speaks to how personal style can be a part of some of the world’s bigger conversations. We have our sights set globally and the goal at this point is to provide a solid resource that is both relevant and responsible. We’re excited to see what this year brings!

Check out the full feature on VITRUVI