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The American Standard isn’t just about who you are. It’s about where we’ve been and who you aspire to be. When you hold it, you know you’ve arrived. When you play it, you’re stepping into the shoes of your musical heroes.

Iconic Fender instruments such as the Telecaster, Stratocaster, Precision Bass and Jazz Bass guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.

American Standard Stratocaster hss Shawbucker

Cry Baby pedal for the wah wah effect.

American Standard Stratocaster

American Nashville B-Bender Telecaster

American Standard Telecaster

American Standard Stratocaster hss

Fender FSR Jazzmaster

The numbering scheme uses the letters “US” as a prefix to designate an instrument made in the United States, followed by an eight-digit number. The first two digits of the number identify the year of manufacture, (10 for 2010, 11 for 2011, etc.). The following six digits are the unit identifier.

Fender Mustang V

Across various races, cultures and religion, music serves as an essential element of harmonious communication. Music is the language that everyone speaks, with the power to move, change and transform lives. Fender is deeply committed to keeping this spirit alive for future generations.

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