Forming the New Edge of San Diego
Creating a Place that moves perceptions from scary-edge to the edge of what's next.
A workspace. A liveplace.
"Form15 was about giving East Village its history back. So we reused objects from industries that were here before us. "
Brent Schertzer - Holland Partners
A surf & cycle place.
East Village artists. East Village makers. East Village brewers & roasters - all became Form15 neighborhood ambassadors.
"I felt part of my new neighborhood before I even moved in."
Modelrooms with local energy.
An honest voice.
Unlocking the potential of an area others see as scary ... isn't for the meek. Developer Holland Partners asked Miriello | brand expression, to help a special building (Carrier Johnson AIA) become a special Place. The full expression of Form15. Brand strategy & execution : Ron Miriello w/ Sean Kelley Model interiors: Stacy Kelley Lead architect: David Gonzalez www.miriello.com www.form15.com www.carrierjohnson.com
East Village- San Diego, California