I received an email invite from Odeon cinema for their first 'screen unseen' - a discounted cinema ticket, for an as yet unreleased film.
When buying the ticket, the film is kept secret - you don't know what you're going to see until the film starts.
The film I watched last night was 'NightCrawler', starring Jake Gyllenhaal. While it wouldn't have been my first choice, it was a great film nonetheless. As for Odeon's 'screen unseen', it was a great idea. I can't wait for the next one!