This season, for the first time ever, we’re introducing our own take on Indigo dye in a small, but select assortment of Fall 2014 men’s and women’s Burton Apparel.

One of the oldest naturally occurring dyes used in textiles and printing, indigo’s rich color fades and evolves over time for a well-worn, broken-in feel that’s unique to each garment.

Like all great things in life (think Most Extreme Challenge and Pokemon), this trend started in Japan.

As for wearing it, we’re not going to tell you how to dress, but you could try pairing Indigo pieces with neutral colored pants, or just throw on a bunch of Indigo stuff all at once and do your own thing.

Whether you’re looking for something clean and simple like the Roe Indigo Pullover, or need something a little more sophisticated for your next parole hearing, make your mark with our Indigo apparel before this unique product is gone.

Shop the Indigo Collection: http://bit.ly/IndigoFall14Collection

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